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How to track Email Open Rates And Link Clicks

Are you searching for a way to keep records and track all of the emails that are sent out from your WordPress site?
Yes! it can be possible with Email logs. By Email login lets you keep a record of every email sent by your WordPress. It helps you to check the status of email notifications sent by your WordPress website. When you have a record of all the emails sent by your website, you can be sure that your site is always running properly. With an email log, you can easily check whether a specific email is sent to the right person.

In this article, we will show you how to easily set up WordPress Email Logs. So that you can easily view email logs directly from the WordPress admin area.

Before we start, You’d have to choose your preferred plugin first. Here you have the option of WP Mail SMTP Email Log and WP Mail Logging. since it is the most known among WordPress users. Therefore we will see step by step how can set everything up using the WP Mail SMTP plugin.

Step 1:- Install WP Mail SMTP Plugin

Installing WP Mail SMTP to track Email Open Rates And Link Clicks

Before install and activate the plugin you need to purchase a license key. after that, you have to enter your license key. you can get about this information under your account on the WP Mail SMTP website. After purchasing a license key, you can install and activate the WP Mail SMTP plugin. To do this, first, you go to your WP site and follow the steps below.

  • Now log in to your WP Mail SMTP Account
  • After logging in, click on the Downloads tab.


  • After this, to save the zipped file of the plugin, go to the download and click on the WP mail SMTP link.
  • Now go inside the Dashboard, and click on Plugins.
  • Now click Add New by going to Plugins.
  • On the next step click the “Upload Plugin” button.

Set Up WordPress Email Logs plugin to track Email Open Rates And Link Clicks

  • Now after uploading the file to install it, click on “Install Now”

Once the plugin is installed, the Install Now button will turn into an active button. Then you go to that activate button and click it.


Step 2:- Enable WP email login feature:-

After setting up the mailer in the WP Mail SMTP plugin, Now you need to do is to turn on the email login feature.

For this, first, go to your WordPress Dashboard, and then from there go to the WP Mail SMTP Settings and then click on the ‘Enable log’ option.

wp mail smtp plugin

After going to the Email Log page you will see the ‘Enable Log’ option. here you have to tik on the check box. These “Enable Log” will help you keep a record of every email that goes through your website.

Like date and time, subject line, email status, email addresses of the sender and recipient, BCC and CC, attachment, Additional Technical Details, etc.

email-log plugin

When you clicking on the box in front of Enable Log. then you will see another option below that option. Which is shown in the name of the log email content.

The function of this log email content is to store all the content of emails sent from your website.

This option completely depends on you whether you want to keep it enabled or not. Because as soon as this is enabled, it would save all contents of the email including private or sensitive information in your WordPress database as plain text.

email-log-options Set Up WordPress Email Logs

Next, don’t forget to click on the ‘Save settings button to save your changes.

Step 3:- Check the setup of WP Mail SMTP

Once you have set up the WP Mail SMTP plugin, by testing make sure that everything is working as expected.

For testing, you  Go to the plugins settings page WP Mail SMTP » Settings page and click on the ‘Email Test’  button.

email-test Set Up WordPress Email Logs

Now in here enter that email address where you want to receive that email and click on the “Send Email” button.

The plugin will now send a test email to the address you provided. Which will give you email delivery information on the screen.


Step 4:-Check out your Email logs in WordPress:-

Now, you can view your WordPress email logs at any time. For viewing, you need to go click on WP Mail SMTP » Email Log on the left side of the WordPress admin menu. You will see a log with a list of entries since you have enabled the email log.


To know more details of your particular email, simply go to the subject and click on the ‘View’ link.  on clicking This will open the email log entry with a detailed view.

emailentry Set Up WordPress Email Logs

If you enabled content logging, So with the help of the search feature, to can look at entries by email address, subject & headers, or by content.

Here you can delete old entries from your email log and You can also select multiple entries.

To delete a single entry, just you have to go to the “Delete” link below any entry and click. Click on the Bulk Action drop-down menu to select the ‘Delete’ option and then click on the Apply button.

delete-email-log-entries Set Up WordPress Email Logs

Why should keep Email Logs on in WordPress?

You just saw that how to set up WordPress email logs. But along with the setup, it is also important to know that, Why should turn on email logging in WordPress.

When you have turned on email logging,  then you have a record of all emails sent by your website. Thereby you can be sure that the operation of your site is always on track.

Without logs, you cannot trace the steps of your site, or not make any necessary improvements. therefore it’s necessary to keep turn on your email logging. Since in today’s time everyone uses email, whether it is business or job, you use email for your every work.

Since email notifications are crucial for your website to function properly and deliver the best user experience.

Email logs help ensure your site, whether the mail you sent is correctly delivered or not. for that need to make sure that those emails reach users’ inbox and don’t just disappear or end up in spam.

Email login can be helpful for you in some situations like:-

When you use Form Notifications:- When someone fills out a form then you get an email alert from the Form notifications. This works great for automatically subjecting emails to the right team member and staying on top of incoming leads.

When you want to see that the right person got the right match:- To see which person has received which emails. For that, you can by checking your email logs. and also can organize it.

When you want to know more details about email:- You can get all information from email logs like date and time of email was sent. it highlights a number of details including the date and time the email was sent.

Email Delivery:-  You can check the successful delivery of your email by using email logging. Some time visitors or site members complain they didn’t receive an email they expected, that time you can verify the status in the log. It is very helpful for that situation.

We hope this article helped you learn how to set up WordPress email logs. You may also want to see our guide on Best Contact Form To Use With Mailchimp in WordPress.

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