What Is a Target Audience Definition?
“A target audience is the intended audience or readership of a publication, advertisement, or other message catered specifically to said the intended audience. In marketing and advertising, it is a particular group of consumers within the predetermined target market, identified as the targets or recipients for a particular advertisement or message.” (Wikipedia)
A target audience is a group of people identified as being likely customers of a business. Target audiences share similar demographic traits including, but not limited to:
- Socioeconomic status
Identifying your target audience as a business can help craft marketing strategies and define your core customers. Instead of spending money and resources trying to cater to every consumer, defining a target audience allows for more intentional and personal outreach to those most likely to purchase your product or service.
Examples of a target audience:
Small businesses often target customers by gender or age. For example, a women’s clothing retailer directs its promotional efforts at women. Conversely, a large and tall men’s shop focuses its marketing efforts on tall and heavier men. Similarly, some small companies market to specific age groups. Companies selling life insurance for people close to retirement age may target people 50 and over.
Suppose you have a business that sells educational toys. So your target audience may be children, mothers, education specialists, or teachers. Right?
How to define your target audience: 6 Steps to help you
Figuring out your target audience isn’t hard. you just need to follow few simple steps to find your audience.
Go through each of the steps below and you will be able to know the exact audience you are targeting.
# Who are they?
When thinking about your audience, you must consider who are the people who identify with your brand.
One way to find out is to monitor who follows, likes, shares, and comments on your posts on social sites. In some cases maybe you will find they are not active on social media but they are active to purchase from your site or sign up for your services.
Now it’s your turn to engage with them. Customers like to feel special, and that is why the post-sales process is so important. Your relationship with the customer must remain even after the purchase is completed.
# What are their biggest difficulties, problems, or desires?
When it is time to define the difficulties, problems, and desires of your target audience, you cannot just think about yourself. You have to put yourself in their shoes.
You do not make offers based on what you think. Research them based on data, past experience, and analysis of your potential customers’ behavior.
Understand the biggest difficulties to help your audience solve those problems.
# Where do they get the necessary information daily?
You are surrounded by information on the channels you follow, but when you need it the most, where do you go to find that information?
Identify the most appropriate communication channels for your target audience and try to talk to them from their universe using a specific language.
# What is the benefit of your product?
As we all want to solve our problems and make our lives easier. This is a collective desire and it is no different for your target audience.
Think a little about the problem of your product and your target audience. What benefits does your product or service receive? What can it do to solve those problems? What is the main value proposition?
# Does it attract their attention negatively?
Thinking about the negative can also help, especially when we talk about the target audience.
Considering what your audience wants, you can think about what it definitely does not want, what it considers negative, and what avoids it.
Avoiding what they consider negative is the first step to gain their acceptance. After that, you only need to implement other strategies to do efficient marketing.
# Who do they trust?
Trust is everything to your audience. No one purchases a product or service from a company they don’t know or trust.
This is why your company’s reputation is so important. Taking care of relationships with your customers is essential as they will spread information about your brand on the Internet and about your friends and family.
You get good reviews, positive comments, and a great reputation, this will be the basis for making potential customers feel motivated to buy with you.
Benefits of the target audience
Defining an audience helps create more efficient marketing messages.
Criticism of the target audience
Focusing exclusively on the audience may cause other potential customers to be overlooked.
The more you work on the insights of your audience, the easier it will be to optimize your campaigns. Tracking your campaign will allow you to build on what you know about your target audience over time.
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