Keyword research is the first and most important part of your SEO strategy. In this special guide, you are going to learn about: How to find keywords for SEO and for Google Ads.
What Is Keyword Research?
Keyword research is the process of finding and analyzing search terms that people enter into search engines with the goal of using that data for a specific purpose, often for search engine optimization (SEO) or general marketing. Keyword research can uncover queries to target, the popularity of theses queries, their ranking difficulty, and more.
Why Keyword Research Is Important?
Keyword research is one of the most important elements of SEO. Without keyword research, your entire SEO effort is effectively stumbling around in the dark.
Your entire SEO strategy grows from the foundation of solid keyword research. you can’t write relevant content if you don’t know the phrases that people will use to discover it.
When you are doing keyword research, it is not just about finding the words people use to find a business like yours. It is figuring out the intent that searchers have when looking for you.
Keyword research helps you to understand the concepts that resonate with potential visitors. The things they are looking for and the things they care about.
So, Basically, you are doing keyword research to find out what your audience is looking for.
How to Find Keywords for Your SEO Strategy
Here are some steps to align your keyword research with the business:
Understand Your Business
When you start Keyword research, you can not start without understanding the ins and outs of the business. you need to understand what makes the business tick, who their customers are. what those customers care about and you have to align everything with the business’s goals.
Here’s where most in-house marketers fail. Yep, I will admit Keyword research is boring.
Many people think, they know their business, why they waste time on boring stuff? Just jump right into content creation and link building,
But the shortcut can kill your entire SEO strategy.
Focus on your target audience needs
It is quite common for a business to think that they need to rank for certain concepts when in reality their audience could not care less about those concepts and are actually looking for something completely different.
You got to focus on the audience and potential customers, so you can understand how they fit what the business is looking for.
Define The Business Goals
Before starting your keyword research, you should answer some questions. What you will sell, how you will sell, how you operate, what makes you tick. Make sure you know your business goals for the result from SEO,
Know Your Customers
Now you have to find the way how your customer will reach you. Do you know how customers will search for you? Do you have seasonal customers?
After knowing all the above things you need to try to sort out the ‘Why’. Why your customer buy your widget? what problem are you solving? what need are they satisfying?
The search result displayed for any query is based on what Google interprets to be the searcher’s intent.
It’s not as much about the actual keywords being searched as it is about the meaning behind the search.
Before building your list of keyword phrases. You need to understand how intent will influence your keywords and the possible searches related to those phrases.
In Google’s Quality rater guidelines:
Major User Intent
- Know Query
- Do Query
- Website Query
- Visit-in-person query
Let’s go a little bit deeper and look at how intent shapes search results.
Informational Query: The user is looking for a specific piece of information. These queries are more difficult to rank for since Google usually just displays the info in an answer box.
If someone search “Who wrote the Indian National Anthem”, Google will actually display the answer in the autocomplete dropdown, so you do not even have to finish typing your search.
Navigational Query: The user is looking for a particular destination on the internet.
If someone searches “ukb190.com”. Google will serve results that let them navigate directly to the site/page they are looking for.
Transactional Query: The user is looking for something to buy or sign up for.
Local Query: With the query, the user is looking for something in their local area.
If someone searches for “Coffee shop” he will get a list of the nearby coffee shop.
If you understand how the audience will search for the business, it’s easier to infer their search intent.
You can test those queries to assess whether or not Google understands the same intent.
You’ll be able to create a batter content that more accurately addresses what the searcher is looking for.
Build Your List Of Potential Keywords
Now the time to build your keywords list. Using the knowledge you gained. Start by making a list of important topics relevant to the business. This list should include both what’s important to the business and what’s important to the customers.
Once you’ve got your concept bucket figured out, you need to start filling them with keywords. Build out keyword phrases that customers will use to look for the business or what you selling.
Don’t forget to check the phrases that the business already ranks for. Check Google Analytics, Search Console, and any rank tracking that might be set up for the business.
Use the Keyword research tools to help you come up with related terms and variations of your phrase.
Once you have got your list of keywords, it’s time to refine and prioritize. It’s important to understand the difference between what’s called “fat head” terms and long-tail terms.
Check out the graph, Vertical axis shows the number of monthly searches conducted, and the horizontal axis shows the long-tail keywords.
When you are trying to classify the popularity of a keyword phrase, don’t just target the head terms with high search volume. There are incredible opportunities in the long tail searches.
For example- Someone searching for “Shoes” is probably just browsing, while someone else searching for ” Puma Shoes in red color” is ready to buy.
Use the volume estimates to prioritize keywords. Obviously, if a phrase has a higher search volume, it is an important phrase to target. But that does not always mean you will need to target that keyword.
Once you have decided which phrases you’re going to target, you are done with the keyword research!
Those phrases will become the foundation of your SEO strategy moving forward.
I hope this guide will give you a much better idea about “How to find keywords”, now you can research keywords for your blog with more power and with good SEO ideas.
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